Getting started

Amplifier takes an idea from a rough note to published posts on every channel you care about — and then tells you how they performed. This guide walks the whole loop once, end to end. Expect it to take about ten minutes.

1. Create your workspace

Everything in Amplifier lives inside a workspace — your captures, content, channel connections, and analytics. You created one during onboarding; you can add more (for a second brand, a client, a side project) from the workspace menu in the top bar. Each workspace is fully isolated.

2. Connect a channel

Head to Distribute and open Connections for your workspace. Amplifier connects to LinkedIn, X (Twitter), and Facebook via OAuth — you authorize once and Amplifier publishes on your behalf. You can revoke access at any time from the platform's own settings or from the Connections page.

3. Capture an idea

Open Capture and add your first idea. Type or paste it, drop in a URL to scrape, import a whole RSS feed, record a voice memo, or let the Crystallize interviewer ask you questions until the idea is sharp. Captures land in your inbox where you can tag, review, and archive them.

4. Compose

Promote a capture into a composition — structured content built from elements (headings, text, quotes, lists, images, CTAs). The AI can draft the whole composition from your capture, and every element has inline AI actions: rewrite, expand, clarify, critique. Your edits autosave.

5. Remix and schedule

From a composition, hit Remix to fan it out into platform-specific formats — a LinkedIn post, a tweet thread, a Facebook update. Every remix is generated in your voice (see the brand-voice profile in Settings) and shaped by what has historically performed for you. Then schedule each remix onto the calendar, or let Auto-Pilot pick the times.

6. Watch the loop close

After posts go live, Analyze pulls engagement back in and mines it for insights — best formats, best days, unusual spikes. And when people comment, Engage collects the conversation and drafts replies for you.

The spine is the map. The six steps across the top of the app — Capture → Compose → Remix → Distribute → Analyze → Engage — are the whole product. If you're ever lost, the highlighted step shows where you are.