Distribute
Distribution is where content leaves the studio. Connect channels once, then schedule by hand on the calendar, work the publishing queue, or hand the cadence to Auto-Pilot.
Channels
Each workspace connects its own social accounts — LinkedIn, X (Twitter), and Facebook — via OAuth from the Channels page (account menu, top right). Amplifier stores the tokens per workspace and warns you (in-app and by email) when one needs re-authorizing.
Disconnecting a channel is reversible. A disconnected connection stays on the page marked Disconnected, with a Reconnect button that puts it back to work — the posts it already published keep their channel either way. Removing the account outright, from your account settings, is the bigger step; connecting it again picks the same channel back up.
The same page can also add a demo channel, which needs no OAuth at all. A post to one runs the whole queue, schedule and publish path and then stops short of the platform: nothing is sent, and no post URL or engagement figures come back. Use it to try the loop before you connect a real account — and read its numbers as what they are, which is nothing.
The calendar
The calendar shows every scheduled post in month, week, or day view. Drag a post to a new slot to reschedule it. The Schedule modal lets you pick channels and times for any remix — including scheduling several at once.
The publishing queue
The queue is the operational view: what's upcoming, what's publishing right now, what succeeded, and what needs attention. Failed posts carry their error and a retry action.
Stopping everything (publishing hold)
Sometimes the right move is to publish nothing. The publishing hold has two controls, both covering every channel in the workspace at once:
- Pause all publishing — an immediate stop, in one click, also available from the top of the queue. Nothing goes out until you turn it back on.
- Blackout windows — days you already know about: a holiday, an embargo, a week you'd rather stay quiet. Auto-Pilot schedules around them, the calendar shades those days, and it won't let you drop a post into one.
A hold never deletes anything. Posts caught by it keep their place in the queue, marked Held on the calendar and the queue, and go out shortly after the hold lifts — so it's safe to hit in a hurry and undo later. While a hold is on, a banner sits at the top of every page so you can't forget it.
A hold covers replies too. Sending from Engage puts a public comment out under your name, so while publishing is paused — or the day falls inside a blackout window, or that channel is paused on its own — the reply isn't sent. Engage says which hold stopped it and hands your text back, and the comment stays in the inbox ready to send once you lift it.
Compliance guardrails
Before anything publishes, the compliance linter checks each post for regulated
claims, unsubstituted template placeholders (a {{variable}}
that never got filled), and your workspace's own banned
phrases — maintained at Compliance
settings. Findings show as badges on queued posts before they go out. An image
attached to the post is checked for alt text by pre-flight.
Auto-Pilot
Auto-Pilot keeps channels fed without you picking every slot. Per channel, you set a rule — how often, and which days and hours are acceptable — add the remixes you want posted to that channel's queue, and switch it on. Nothing goes out until all three are done. Every few minutes Auto-Pilot takes the first remix in the queue and schedules it into the next free slot; the channel's card then names that post and when it will go out, and the publishing queue marks it Scheduled by Auto-Pilot. Its insights panel shows a day×hour engagement heatmap of your own audience so you can set windows based on data, and apply the recommendation with one click.
Auto-Pilot never posts the same remix to the same channel twice. Scheduling a queued remix yourself takes it out of that channel's queue, and anything that has already gone out there is skipped — the channel's card says what it skipped.
Link hygiene
At publish time, Amplifier rewrites links per your workspace's rules: UTM parameters are appended per platform and affiliate tags are applied by domain. Your drafts are never mutated — the rewrite happens on the way out, so updating the rules updates all future publishes.